Lumen AI — Digital — 2025Demonstration project
Signal / Human
01
Challenge
An AI startup felt cold and technical to everyday users.
02
Strategy
Humanize intelligence through light, motion and story.
03
Creative execution
Generative art direction, interactive site and product launch campaign.
04
Result
A launch that turned a technical tool into a cultural conversation.
+340%
Signups
2.4M
Site visits
#1
Product Hunt
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