Verre Fragrance — 3D — 2026Demonstration project
Liquid Form
01
Challenge
Launch a fragrance before a single bottle had been manufactured.
02
Strategy
Sell the feeling, not the bottle — fully CGI, fully impossible.
03
Creative execution
Photoreal liquid-chrome renders and a real-time 3D web configurator.
04
Result
Sold out the first production run during pre-launch.
100%
CGI
9 days
To sell out
4.1x
ROAS
Next projectSignal / Human