Aurel Cameras — Film — 2026Demonstration project
Obsidian Motion
01
Challenge
A heritage camera maker was invisible to a new generation of filmmakers.
02
Strategy
Reposition the brand as the tool behind the shot, not the spec sheet.
03
Creative execution
A 90-second anthology film shot entirely on the product, cut into 40 social edits.
04
Result
The launch film became the brand's most-watched asset in its history.
14M
Views
+212%
Pre-orders
3
Film awards
Next projectMaven House